German apparel brand Adidas is launching its NFT collection tomorrow, further stretching its deep move to become a key part of the ongoing Non-Fungible Token revolution. For a number of “security protocols,” Adidas did not disclose what the NFTs in the collection dubbed Into the Metaverse will look like, however, the company said its Originals voyages into the growing terrain will be led by NFT pioneers Gmoney, the Bored Ape Yacht Club (BAYC), and PUNKS Comic.
The company said holders of its NFTs will gain exclusive access to customized merchandise which will have the branding of its partner players in the space.
“Adidas is in the metaverse,” said Tareq Nazlawy, Adidas’ senior director of digital growth. “We want to figure out what would be the dopest thing to do in that space and start involving the communities we’re activating through this [NFT] in how we should manifest in the virtual world.”
Beyond the physical items that users can gain access to, Adidas will also recreate unique metaverse experiences for holders of the NFT, most of which the apparel brand plans to build upon in the near future.
“There will be other experiences we’re putting together,” said Erika Wykes-Sneyd, VP of marketing for Adidas Originals. “The intent is this thing, this NFT, you belong to a community, and we continue to add value to that over time, and it’s gonna also evolve with what we’re learning about the community and how they’re changing and evolving.”
Adidas NFT and the Metaverse Hype
Users who would like to be a part of the Adidas NFT collection drop have to be on their toes as the company is very discreet with their specific details of the launch.
The fixed price is 0.2 ETH per NFT and on the apparel’s website, the only pointer is a barcode that can be scanned by users. There are expectations that the company will publish further instructions on how interested users will navigate their way to gain access to the NFT collection.
While Adidas has been making a number of partnerships including with Coinbase in recent times, a number of global brands are also tagging along with the metaverse hype as many nurses the idea that this innovation is a crucial part of Web3.0. Meta Platforms Inc (formerly Facebook), Nike, and Budweiser are amongst the prominent multinational companies that are heavily invested in metaverse innovations.