Apex146’s founder Scott Robinson has recently founded a sports analytics platform after gaining experience in trading methods, technology, data science, along with a personal passion for motorcycle racing. He discovered new ways to continue in the sports analytics market by integrating Blockchain into the equation.
Robinson started it as a passion project and created an internship program offered to Santa Barbara, a professor at the University of California. He developed a system for analyzing athlete performance in Grand Prix motorcycle racing with the cooperation of students.
Robinson developed sports performance analytics for motorcycle racing using skills he learned while working in capital markets and commodities trading at McKinsey & Company and Oliver Wyman.
The team built a blockchain oracle via Chainlink that allows decentralized apps (DApps) to access Apex146’s sports analytics data. Developers can use this to establish sports prediction markets based on on-chain analytics data and statistics that would spark dynamic interactions within DApps.
Fast forward to today, when Robinson noticed Blockchain being used in sports betting, he recognized the potential for penetrating the market with this new technology.
“There were two blockchain-based sports betting platforms that we thought had a real chance of penetrating the market, and more would follow over the next several years,” Robinson adds.
They used “proprietary statistical methods to accomplish similar outcomes as was done using the ‘Moneyball’ theory in baseball,” says Robinson. After some time, the company grew and raised funding via a Series A in 2020, as well as improving its athlete performance tracking capabilities.
Aside from that, he jumped on the NFT bandwagon by selling sports collections for fun.
Meanwhile, venture capitalists have noticed the potential of the cryptocurrency and blockchain industry. According to a recent KPMG fintech report, over $30 billion in investments have come into the industry in the last year, indicating that Blockchain has a significant role to play in the global financial ecosystem.
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