Bitso Becomes the Official Sponsor of Sao Paulo Football Club

Renowned Latin American cryptocurrency exchange, Bitso is now the official sponsor of the Sao Paulo Football Club (SPFC), the Brazilian team with the most international trophies. While the financial terms of the deal were concealed, the partnership will serve as a prominent awareness platform for Bitso to present the growing world of digital currencies in a good light.

“We are very proud to announce this partnership and support the Brazilian soccer team with the most international titles. Most importantly, Bitso and São Paulo share a common goal of pursuing excellence, and, now, we will happily pursue this together from this day forward,” said Beatriz Oliveira, Head of Marketing for Latin America at Bitso. “This partnership kicks off Bitso’s support for Brazilian sports, aligned with our growth goals in Brazil as we work to demonstrate that the crypto market is reliable, secure, and simple.”

The partnership will see SPFC imprint the logo of Bitso on its team’s jersey for the next three years beginning this January. With Bitso as the official brand partner of the Sao Paulo Football Club, as many as 20 million fans of the club in Brazil will gain exclusive access to purchase tickets through digital currencies.

“We’re thrilled to have the logo of the leading cryptocurrency company in Latin America on our tricolor jersey, and work together to provide millions of São Paulo fans with new and innovative experiences on and off the field. With this partnership, we are opening a new chapter in the history of our club”, celebrates Eduardo Toni, executive director of marketing at São Paulo Futebol Clube. 

Riding on the deal, as many as 18,000 seats have been reserved for Bitso customers at the SPFC’s Morumbi stadium. 

Crypto Trading Firms and Sports Sponsorship

While Bitso is the very first exchange to support a high-flying football club in Brazil, other trading platforms have notably pioneered sports teams sponsorship for some time now. Prominent amongst these is Crypto.com and FTX Derivatives Exchange.

As TheCoinRise reported earlier, Crypto.com revealed a collaboration with the Ultimate Fighting Championship (UFC) as the sports tournament sought to enter the world of Non-Fungible Tokens (NFTs). Additionally, FTX Derivatives Exchange secured a super bowl ad spot to promote digital currencies back in October 2021, in a bid to advance the overall outlook of the crypto ecosystem.

While some regulators have cracked down on moves by crypto entities seeking sponsorship on concerns that the broad industry is not regulated, the available opportunities to explore ads are being embraced and harnessed very well by all parties.