Blockchain Games Receive A Keen Interest From Ubisoft

Being one of the world’s largest video gaming companies, Ubisoft has fascinated gamers with popular games like Far Cry, For Honor, and Assassin’s Creed, just to name a few, and now, the gaming company is keen on blockchain investment. Blockchain is being used in multiple industries, and given its rising prominence, it is no surprise that Ubisoft is interested in this sphere. The company held its Q2 earnings discussion this week, and Blockchain is reported to have been a major topic of discussion. 

Ubisoft has previously been actively involved in the blockchain space through the funding of Animoca Brands. The gaming company believes that Blockchain is a developing industry, and blockchain technology has the ability to bring a positive impact in the gaming world. Ubisoft has already been working towards merging the blockchain and gaming industry by becoming Blockchain Game Alliance’s founding member and Tezos network’s validator node in April. 

Ubisoft’s chief financial officer Frédérick Duguet adds,

“Blockchain will enable more play-to-earn that will enable more players actually to earn content, own content, and we think it’s going to grow the industry quite a lot. We’ve been working with lots of small companies going on Blockchain, and we’re starting to have a good know-how on how it can impact the industry, and we want to be one of the key players here.” 

On the gaming front, Ubisoft continues to thrive with a positive start to the year, witnessing a 15% growth in the company’s unique active players as compared to 2020. Assassin’s Creed Valhalla adds a brighter note by becoming the firm’s second most profitable game. Yves Guillemot, the company’s CEO, is planning to invest in and adopt gaming companies that incorporate blockchain technology. 

On the flip side, Valve, another gaming firm, has claimed the futility of blockchain technology in the gaming marketplace and has put up an infamous ban on all blockchain-centric games. The digital advocacy group, Fight for the Future has responded to this ban by asking the company to reflect on its decision and acknowledge the potential of decentralized autonomous organizations and NFTs in the gaming industry and the enhancement they can bring in player-centric gaming systems.