Funko Launch ‘Game of Thrones’ NFT Collectibles

American toymaker Funko has launched a ‘Game of Thrones’ collection to its Digital Pop lineup.

This Digital Pop is a collection of Non-fungible tokens (NFTs) as virtual collectibles which takes resemble Funko’s real-world vinyl toys. The characters available in this collection are Arya Stark, The Hound, Jon Snow, Jaqen H’ghar, Daenerys Targaryen, and Jamie Lannister.

From the 4th of October, the collection will be available for purchase to interested persons on the NFT platform. A pack of five character figures ‘Standard pack’ will be sold for $9.99 while a pack of 15 character figures ‘Premium pack’ will go for $29.99. 

Meanwhile, only 31,250 of each pack will be available at the first sale, bringing the total number of available NFTs to 625,000. Each Digital Pop NFT can be redeemed for a real-life matching limited edition of the collectible.

America’s Toymaker Funko in the Web3 World

Funko was founded 24 years ago in America by Mike Becker, an American bridge player, and official. Since its inception, the company has been involved in the production of licensed and limited pop culture collectibles. Part of its collections are vinyl figurines and bobbleheads, plush, action figures, apparel, accessories, and games.

At first, Funko was conceived to be a small project which will engage in the production of several low-tech, nostalgia-themed toys. Its first release was a bobblehead for the well-known restaurant advertising icon, the Big Boy’s mascot. In 2005, ownership of the company moved to CEO Andrew Perlmutter and it was not until then that Funko increased its toy line.

The Funko toy line which expanded as a result of licensed partnership deals now includes collections from Warner Bros., Nickelodeon, NBCUniversal, Disney, Marvel Entertainment, and Major League Baseball. In 2013, the firm was sold to Fundamental Capital, a private equity firm, to raise funds. Shortly after, precisely two years after, ACON Investment acquired Funko from Fundamental Capital.

Globally, there has been a rave about the Metaverse and this, in turn, has increased the rate of its adoption. In China alone, the metaverse has grown so much that investment manager JPMorgan predicted that its valuation would triple from $44 billion to up to $131 billion.