Getty Images, a visual media company, and supplier of stock images, editorial photography, video, and music for businesses and consumers are making a move into the Non-Fungible Token (NFT) ecosystem. As announced by the British-American company, the move will be facilitated by its multi-year partnership with Candy Digital, a digital collectibles startup.
The embrace of NFTs by Getty Images will see collectors access a variety of Non-Fungible Tokens and collections inspired from the over 465 million images library. Additionally, Getty Images has a 135 million analog images archive that spans music, arts, and history which many have not yet seen.
“With the very best content at our core, innovation is woven into the fabric of Getty Images and this partnership speaks to our mission to connect people with our high quality, exclusive visual content,” said Craig Peters, CEO, Getty Images. “We are proud to work with Candy Digital to expand our offering to the fast-growing global audience of NFT collectors, representing significant opportunities for the company and our global photographer community.”
Through the new provisions, photography and NFT collectors will be able to seamlessly purchase, sell and trade official digital collectibles through the Getty Images marketplace on Candy. The NFTs will be minted on the scalable Palm blockchain, with its compatibility with Ethereum compatible side chain.
Getty Images Joins Brands Embracing NFTs
It is no longer uncommon to find different brands in Web2.0 embracing the NFT wave and Getty Images has joined the trend.
From index services provider, VanEck launching its community NFTs to Elon Musk updating his Twitter bio to reflect the Bored Ape Yacht Club (BAYC) NFT collections, the number of brands and personalities showing interest in the digital collectibles ecosystem is growing remarkably.
Getty Images is known to promote art culture from the onset, and the move into the world of NFTs is considered imminent for the company. The platform is further breaking the barriers to entry for all of its prospective NFT marketplace users as it will permit the purchase of its items with both fiat currency and cryptocurrencies.