Google Cloud Forms Web3 team amid the ongoing crypto craze

Google recently announced the launch of an internal team to offer services for blockchain developers and individuals who own blockchain-based applications. This comes as traditional areas of the economy show increased interest, activity, and use of crypto and Web3 tools.

Amit Zavery, vice president of Google Cloud, reportedly informed his team in an email on Friday that the goal is to make its Cloud platform the first choice for Web3 developers.

“While the world is still early in its embrace of Web3, it is a market that is already demonstrating tremendous potential with many customers asking us to increase our support for Web3 and Crypto-related technologies,” his email reads, according to CNBC.

The move comes after the formation of a digital assets team in January, which was prompted by the burgeoning interest in NFTs. The company’s next initiatives might include a system that makes blockchain data more accessible, as well as a simplified method for developing and deploying blockchain-based transaction nodes, according to Zavery. 

Notably, the report reveals that new job openings have appeared on Google’s internal Grow tool. The company is also planning to bring its payment service Google Pay to crypto investors, for which it joined hands with Bakkt in October last year.

Google is not the only one

Google isn’t the only “Big Tech” behemoth eyeing the future of decentralized infrastructure. With Metaverse involvement and NFT interest, major industry giants such as Meta and Amazon have begun to enter the field. The entrance of giants like Google and Meta could be the reason for concern for anyone interacting with the space with the goal of increased freedom in the digital realm. 

Nonetheless, some critics question if the focus on Web3 is worthwhile. Grady Booch, a well-known American software engineer, expressed his disappointment on Twitter, calling it a waste of resources.

According to a Zavery, Google’s early goals are to promote the adoption of innovative Web3 technologies.

“We’re not trying to be part of that cryptocurrency wave directly. We’re providing technologies for companies to use and take advantage of the distributed nature of Web3 in their current businesses and enterprises.”