Huobi to Rebrand Platform and Floats Post-acquisition Strategy

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Leading crypto exchange platform Huobi in an announcement today said it has launched its new branding strategy where it will be called “Huobi” instead of “Huobi Global”.

According to the announcement, the Seychelles-based exchange also has plans to command its presence in the Caribbean as it moves to expand its base as well as become a crypto hub. The rebrand of the exchange’s name comes based on the characters entailed in the Chinese version of the name and its vision to be amongst the top three crypto exchanges.

Meanwhile, the renowned exchange was acquired by Hong Kong fund manager About Capital Management at the beginning of October, although the company did not disclose further information regarding the deal. The exchange plans to get involved in international brand promotions and business expansion initiatives.

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Following the acquisition, the digital asset trading platform established a global advisory board led by prominent leaders to guide and promote the development of the new chapter of Huobi globalization development. One amongst others is Justin Sun, the founder of Tron.   

Although rumors by several crypto news platforms reported that Sun was the true buyer behind the acquisition deal, he denied the claims saying he is just an advisor to the exchange.

While the crisis of FTX is still ongoing, Huobi is certain that the collapse of the FTX empire would not cause any harm to its Caribbean region. Furthermore, a spokesperson from Huobi spoke about the attractiveness of the Caribbean region. Hence the tendency to create high incentives in order to build a more decentralized digital financial infrastructure.

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Huobi Continuous Expansion

The cryptocurrency exchange is not relenting as it moves to widen its base. In September, it expanded its reach to the British Virgin Island (BVI), a British Overseas Territory. The approval coming from the Financial Service Commission of BVI will enable Huobi to offer several trading services under Brtuomi Worldwide Limited (BWL).

Meanwhile, Huobi who is not willing to back down also got registered with the Australian Transactions Report and Analysis Center (AUSTRAC) to deliver services to the Australian market.

Huobi happens to be one of the four managers authorized by the Securities and Futures Commission (SFC) to offer crypto-related services for professional traders.

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