The Advertising Stands Council of India or ASCI has recently published new structured guidelines for advertising related to virtual digital assets (VDA), which will be in effect from April 1. The regulator has also instructed all previous ads to be in compliance with the guidelines after April 15, 2022, or else they will be removed from the public domain.
India has issued the new guidelines amid several countries tightening their hands on crypto marketing and promotion.
Here are a few key guidelines that India is introducing “to make consumers aware of the risks and ask them to proceed with caution,” as the Chairman of ASCI, Subhash Kamath, says.
“Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.”
India said that the new standards have been introduced after taking extensive consultations with major stakeholders, including the government and the experts in the VDA industry.
Regulators all over the world are taking strict steps to regulate crypto marketing. Europe, which is found to be the biggest crypto-economy in the world, has appointed Spain to bring crypto marketing regulations to the EU. In November last year, Finland had also decided to tighten local digital currency marketing with the U.K., also tightening their hands on crypto promotions.
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