Jimmy Choo launches its First-Ever NFT Collection on Binance NFT

October 20, 2021

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Jimmy Choo, the international luxury brand, released its first NFT collection on the Binance NFT platform. The brand has partnered with the famous New York artist Eric Haze who has designed the collection. It includes exclusive mystery boxes and auctions.

The announcement by Binance says that the NFT collection is under the celebration of the ultimate punk glam in which luxury supports the perfect imperfections of street art.

Two promotions planned

Jimmy Choo has planned two promotions for the collection: the first one includes bidding and getting a chance to win hand-painted sneakers, while the second promotion incorporates exclusive Jimmy Choo NFT.

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The first promotion will let the highest bidder win the limited pair of hand-painted sneakers designed by Eric Haze. The sneakers are a part of the JIMMY CHOO / ERIC HAZE CURATED BY POGGY set.

The second promotion will be awarded to 100 of the users who hold SSR or SR NFT during the snapshot. The snapshots of the balances of NFT holding users will be taken on November 3 at 12:00 AM (UTC)

The most popular and highlighting reward for the NFT auction on the Binance NFT marketplace is the hand-painted pair of sneakers which shows a rotating pair against a canvas with Haze’s signature. The NFT is available only in digital format. However, the winner will also get the real version of the limited edition.

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Jimmy Choo’s supports Women for Women international

Interestingly, all the profits of this auction will be taken away by Jimmy Choo Foundation. The rewards will focus on supporting the “Women for Women International” program, which helps women survivors of wars around the globe build themselves again.

The above-mentioned mystery boxes in the NFT collection will be a total of 8,888, divided into four sections based on their rarity. A user can buy a maximum of 20 mystery boxes.