Lamborghini to Launch its NFT Collection Featuring an ISS-Inspired Experimental Material

The exotic automaker, Lamborghini is wading into the NFT ecosystem with the launch of an International Space Station (ISS) linked experimental material. As a production company in technology, Lamborghini sent a 3D composite sample to the ISS in 2019 to be used in joint research work, and the material was returned back to the Italian company.

Upon return of the material, Lamborghini used it to create a physical object that is called ‘SPACE KEYS’ with a total of 5 made. The company said that the Space Keys opens access to underlying digital art that is registered on the blockchain as an NFT. The company refused to share additional details about the collection but confirmed the entire venture was done based on a partnership with NFT PRO™, a white-label NFT solution for enterprises.

With the details of the artist that created the piece billed to be revealed at a later date, Lamborghini said access to the underlying digital art will be given through the QR Codes that are embedded on the back of each Space Keys. The NFTs will be sold at an auction, and with the absence of additional information, one can only wonder how much the NFTs will be snatched for seeing each Lamborghini ride cost at least $200,000.

Pioneering Metaverse Innovation Through NFT

Venturing into the NFT and DeFi world is a bold step by Lamborghini as it looks to register its foothold in pursuit of technological excellence.  The company has been pioneering innovation in the NFT world since 2020 when it issued digital postage stamps in collaboration with BITSTAMPS while also reportedly using blockchain to track the authenticity of vintage cars back in 2019.

“Innovation is a deeply rooted part of the Lamborghini DNA,” said Stephan Winkelmann, Chairman, and CEO of Automobili Lamborghini. “As a leading company for carbon fiber composite materials within the automotive sector we pushed boundaries two and a half years ago with the joint research project in space. Now entering the metaverse is again proof of Lamborghini always setting sail for new horizons. The NFT world has been calling to us, and we are excited about engaging with this very passionate and innovative community.”

The push by Lamborghini into the NFT world is proof that blockchain innovations can do much more than they are designed for and are going mainstream with their adoption by top tech brands around the world.