Mastercard continues aggressive expansion into the metaverse, NFT, and crypto

San Diego-based startup Edge has confirmed the launch of the first
San Diego-based startup Edge has confirmed the launch of the first "Confidential" crypto Mastercard which will not require KYC.

San Diego-based startup Edge has confirmed the launch of the first “Confidential” crypto Mastercard which will not require KYC or Know-Your-Customer. Additionally, Mastercard, a leading global payments & technology company, has partnered with numerous NFT marketplaces to offer “easier and safer” payments over its network for NFT purchases, as per a press release shared via email to PYMNTS Thursday. 

Mastercard’s crypto efforts

Edge’s confidential card is not limited to Bitcoin (BTC), but users can also sell Bitcoin Cash, Dogecoin, Litecoin, and Dash to fund their Edge Mastercard, which is quite a significant step in crypto adoption. 

Edge co-founder Paul Puey stated:

“I can’t be more excited for the launch of the Edge Mastercard. Bitcoin users will finally be able to privately spend at thousands of merchants around the US without compromising any personal info and without fees or delays to top up their card!”

Mastercard has struck deals with several NFT marketplaces and is currently working on enabling NFT commerce on the platforms of a number of prominent firms like Immutable X, Candy Digital, The Sandbox, Mintable, Spring, Nifty Gateway, and Web 3.0 infrastructure provider MoonPay.

With this new feature being rolled out, Mastercard, in partnership with these companies, will let users purchase NFT collections using their cards via their own crypto services or through the companies’ marketplaces.

NFT marketplaces represent a huge part of the crypto industry as the industry has generated over $25 billion in 2021 in categories like art, sports, video games, and collectibles. The payments firm will expand upon Mastercard’s goal of Web 3.0 adoption with new partnerships.

NFT and metaverse trademarks from Mastercard

Mastercard is not unknown to the world of metaverse, NFTs, and cryptocurrencies. The firm has filed 15 trademark applications related to NFTs and the Metaverse, according to Mike Kondoudis, a trademark attorney. The applications were filed for the intellectual property, including Mastercard’s popular Priceless slogan and its Circles Logo, on April 4. 

The non-fungible token and metaverse industry rose to popularity in the year 2021 when almost every well-known firm and celebrity released their NFT collection, including well-known rapper Snoop Dogg.