Mastercard Unveils Partnership with MoonPay: Details

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The major financial services provider, Mastercard, has unveiled a new partnership with the crypto payment platform MoonPay, focusing on Web3-based experiential marketing.

A New Collaboration

According to the report, the objective of this collaboration is to collectively investigate how Web3 tools can enhance experiential marketing and discover fresh approaches to engage with Mastercard’s consumer audience.

Announcement was Made During Money20/20 Event

On October 25, MoonPay made an official announcement regarding its partnership with Mastercard. The company disclosed that the partnership was announced by Keith Grossman, MoonPay’s Enterprise President, and Raja Rajamannar, Mastercard’s Chief Marketing and Communications Officer, during the Money20/20 event in Las Vegas.

Grossman shared this information in a LinkedIn post: “Mastercard will take advantage of MoonPay’s entire Web3 portfolio, including auth to minting to ETHPass and more as well as work closely with our agency, Otherlife, for strategy, creative and front-end dev work for their experiential initiatives.”

MoonPay to Integrate Mastercard’s Products

Adam Polansky, who is responsible for Web3 marketing at Mastercard, shared his thoughts on Grossman’s LinkedIn post. He wrote: “We’re so grateful for the partnership and even more excited about what’s ahead. Congrats to the full team.”

Furthermore, MoonPay will embark on the integration of its new partner’s products and solutions to enhance trust and compliance within the Web3 sector. This will involve the incorporation of tools such as Click to Pay, Mastercard Send, and Mastercard Crypto Credentials into its payment solutions.

Mastercard and Crypto

In order to expose artists to Web3 technology and cutting-edge AI-powered music studios, the leading international payments company introduced its artist accelerator program on April 12. 

Furthermore, the payments corporation has a reputation for introducing tools aimed at protecting customers.

Their commitment to securing investors resulted in the launch of “Crypto Secure by Mastercard” in 2022. In April, the company introduced “Mastercard Crypto Credential” as a measure to address the threat of hackers, scammers, and malicious actors. This new development creates a foundation of shared standards and infrastructure to bolster security.

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