Meta’s NFT Pilot on Instagram Now Available in Over 100 Countries

Meta Platforms says the company is taking its support for a non-fungible token (NFT) it recently piloted on Instagram global. 

The feature which was initially opened to a limited number of creators in the United States will now be available in over a hundred countries. The expansion will onboard users and business across regions like Africa, Asia-Pacific, the Middle East, and the Americas.

In addition to the expansion, Zuckerberg also announced the integration of two third-party wallets to be compatible for use. Coinbase Wallet and Dapper now join other third-party wallets including MetaMask, Trust Wallet, and Rainbow that can be used.

Although it charges no fee for sharing or posting digital collectibles, users must connect a supported wallet to use the service.

Also, the platform is expanding its supported blockchain to include the Flow blockchain. Thus users can now share NFTs minted on Ethereum – the most used blockchain in terms of NFTs, Polygon and now Flow blockchain.

Speaking on the integration, the team behind Flow says they are “excited to give everyone a new way to share part of who they are across Instagram”. Its native token FLOW also soared 6.2% on account of the news of the integration.

Aside from the new additions, the feature will integrate the Solana blockchain and the Phantom wallet in the coming months.

More Access, Same Unique Features

While the global ecosystem now has access, Instagram’s NFT functionality still includes sharing NFTs on photo feeds, stories, and messages, followed by tagging creators and collectors for attribution. 

The Zuckerberg-led company says the expansion reflects its efforts in scaling access into the web3 via NFTs. 

In his words;

“It’s critical that our early efforts in this space empower diverse voices and that underrepresented groups have access to emerging digital assets like NFTs. By building support for NFTs, we aim to improve accessibility, lower barriers to entry, and help make the NFT space more inclusive to all communities.”

Meta’s Instagram is not the only social platform to integrate NFTs. Earlier in the year, Twitter introduced a new feature to allow premium users to use an NFT-themed avatar. Reddit also launched a similar feature that allows users to acquire blockchain-based profile pictures.