New WEF Survey Shows Developing Countries Have Higher Affinity Towards Metaverse

A new survey from the World Economic Forum (WEF) has given insights into the growing perception or affinity towards the metaverse across several regions. The survey results, released by Ipsos on Wednesday, showed that 52% of the 21,000 respondents from 29 countries across all the continents are familiar with the metaverse. More than 50% have positive feelings about engaging with it in their everyday lives.

According to the survey, China, India, Peru, Saudi Arabia, and Colombia, all emerging economies lead the list of countries where respondents are more optimistic about using metaverse for their daily engagements. In China, 78% of those surveyed said they will use the metaverse when fully developed, whereas the tally comes to 75% in India and 71% in Saudi Arabia.

The more developed nations had a relatively lower number with the United States coming in at 42%, Canada at 30%, and Great Britain at 26% respectively. The country where the sentiment or enthusiasm for the metaverse is the lowest is Japan at 22%.

Massive Metaverse Embrace by Global Brands

The metaverse is a relatively new concept that is now largely being championed by big tech companies like Microsoft, Meta Platforms Inc, and ByteDance, the parent company of TikTok. Along with these big firms, blockchain-based startups such as The Sandbox, and Decentraland are also amongst the pioneers of this concept which has attracted the interests of global banking institutions like JPMorgan Chase and HSBC amongst others.

With the metaverse becoming a known concept around the world, the surveyed participants ranked virtual learning as the space that will be revolutionized by the metaverse the most followed by digital entertainment, virtual workspace, and enhanced gaming.

While at the moment, there is so much acclaim around Non-Fungible Tokens (NFT) and its correlation with the metaverse, the survey showed that not so many people believe it can affect people’s lives in a significant way in the long run.