On February 10, the New York Stock Exchange, or NYSE, submitted a trademark application to the United States Patent and Trademark Office (USPTO) to register the name “NYSE” for a number of blockchain and cryptocurrency-related products and services. Virtual reality (VR) and augmented reality (AR) software, NFTs, and online marketplaces are among the items mentioned.
The financial exchange would be able to supply downloadable virtual products for NFTs and digital collectibles, as well as “field data authentication on NFTs using blockchain technology,” according to the registration filing. This isn’t the first time the NYSE has dabbled in NFTs or the Metaverse. Six NYSE NFTs were issued in April 2021 to mark the initial transactions of Spotify, Snowflake, Unity, DoorDash, and Roblox.
NYSE is the savior for several crypto firms
NYSE has been the savior for many Bitcoin ETF service providers. In October last year, ProShares announced its BTC ETF launch on the exchange platform. Volt Equity also went live on NYSE with its “Bitcoin Revolution” ETF.
According to the official website of the exchange giant, “many more NYSE NFTs to come as we continue to welcome new, innovative companies to our community.” This application outlines ambitions to build an NFT platform for “digital assets, artwork, collectibles, and NFTs” buyers, sellers, and traders.
A section on “cryptocurrency trading services” that would facilitate the “financial exchange of virtual currency” is also included. The application also includes downloadable and non-downloadable VR and AR, as well as an application programming interface or API.
The NYSE is following the footsteps of a number of other prominent organizations that have submitted trademark applications to protect their names as well as to signal their interest in blockchain and NFTs. As TheCoinRise reported, McDonald’s recently applied for a trademark to build virtual restaurants with home delivery options in the metaverse.
Disney’s application for an interactive theme park attraction has also been approved. In November last year, Nike also filed for the trademark application with the intention to build a metaverse store.