California-based crypto exchange company OKcoin has announced the appointment of Randi Zuckerberg-the sister of Facebook, now Meta CEO Mark Zuckerberg, aiming to grow the female user base in the crypto world.
In a statement released on Thursday, OKcoin claimed that in addition to employing Zuckerberg, it would invest $1 million in an effort to acquire a 50 percent female user base by 2025.
Zuckerberg was the former director of market development and a spokesman for Facebook until 2011 when she moved to launch her own social media firm and the Zuckerberg Institute, which educates business leaders, entrepreneurs, and learners. Zuckerberg was also a panelist on the American business magazine Forbes before entering Facebook.
Zuckerberg talks about her goals in OKcoin
Promoting her move in the crypto exchange, Randi Zuckerberg said, “Crypto and this new era of wealth creation should be open to everyone.”
She adds that the primary aim of joining as an advisory council in OKcoin is to support that mission and introduce Crypto in more females’ lives.
Before this, the research agency Art Tactic published an alarming report which reveals that more than 77% of the NFT art sales go to male artists.
Many firms are working in the direction of bringing more females. Recently, the Japanese multinational conglomerate holding company SoftBank is investing $150 million in female-dominated metaverse firm Zepeto.
With the addition of Zuckerberg, OKcoin is also aiming to bring a number of women in key leadership positions, including CEO Hong Fang and Mandy Campbell, the exchange’s head of content and brand.
OKcoin, one of the world’s oldest cryptocurrency exchange platforms, was founded in 2013 and has steadily grown to service consumers in over 190 nations.
The exchange received regulatory authorization to operate in Malta and the Netherlands in July, despite its headquarters being in the United States.