Famous rapper Post Malone now enters the world of nonfungible tokens (NFT) by promoting a popular NFT project and a crypto firm. In his latest music video called “One Right Now,” with the trending Canadian singer and songwriter The Weeknd, Malone bought an NFT from the Bored Ape Yacht Club (BAYC), one among the world’s most famous NFT collections featuring 10,000 unique virtual collectibles residing on the Ethereum blockchain.
In the first 30 seconds, the rapper buys the NFT from fintech cryptocurrency payment service provider startup MoonPay. As TheCoinRise reported, the firm recently conducted its first-ever venture capital round and signaled its plans to reach a valuation of $3.4 billion.
The music video was released on YouTube on November 16 and has surpassed the 5 million view mark. Post Malone has actually purchased two Bored Apes for a combined 160 Ethereum (around $666,720) in the TikTok Videos by MoonPay.
It is a good sign for the NFT market to have these big creators promoting the NFTs. One of the videos shows the shopping of the BAYC NFT #9039 worth 85 ETH with around 100,000 views, and the other one includes the NFT from the actual “One Right Now” video, the BAYC NFT #961, worth 75 ETH.
Post Malone has not paid for the NFTs
Post Malone has not paid his own money for the NFTs but apparently made some by promoting the NFT collection. The address that owns the two Bored Apes NFT collectibles on the OpenSea NFT marketplace had previously received 175 ETH from MoonPay. The received amount was immediately spent on purchasing the BAYC NFTs on the platform, leaving an extra 15 ETH for Malone.
Post Malone’s address has already been verified by Etherscan and is highly active with multiple purchases on OpenSea, adding more ETH from Coinbase.
Before this, as TheCoinRise reported, The Weeknd grabbed headlines in October on crypto-related news sites for being added to the board of directors of the NFT platform Autograph.