PROOF Strikes Partnership Deal with Hollywood’s UTA

With the focus on pushing the Moonbirds NFT collections beyond the Web3.0 space, PROOF, the company behind the blue-chip Non-fungible Tokens (NFTs) has entered a partnership with one of Hollywood’s largest talent agencies, the United Talent Agency (UTA).

According to a January 6 tweet post by Kevin Rose, the co-founder of PROOF, UTA will now help PROOF vet and broker collaborations with a range of industries in other sectors. With 1,400 member staff, and a visible presence in various industries including television, music, video games, sports, books, broadcast, film, marketing, and many other areas, UTA is the right agency to push Moonbirds brand into new markets.

UTA will now represent the NFT project in these areas as it continues its quest into new markets according to Rose who added that there are already interesting partnerships in the works. Interestingly, with an $80 billion market capitalization for the NFT sector by 2025, Moonbirds now joins other popular NFT projects who have secured Hollywood deals.

The Moonbirds collection is a unique computer-generated pixel owl avatar NFT. There are a total of 10,000 units of Ethereum-based NFTs. Only four days after its launch in April, it topped the trade volume charts generating $290 million in sales as earlier reported by TheCoinRise.

Notably, the Web 3.0 startup behind the Moonbirds NFT completed a $50 million series A round led by investment heavyweight Anderssen Horowitz in August. While announcing the fundraiser, PROOF also hinted at the development of a utility token dubbed PROOF token. The project is also working on a metaverse platform dubbed “Project Highrise”.

UTA Goes Bullish with NFT-Related Partnerships

Led by Lesley Silverman, UTA has steadily continued to build its Web 3.0 portfolio via strategic partnerships. In September 2021, it entered an agreement with Larva Labs, the creators of CryptoPunks to represent the firm’s IP across TV, film, video games, licensing, and publishing. It also has a similar deal with Yuga Labs, the firm behind Bored Ape Yacht Club.

Additionally, the agency also represents women-led NFTs Deadfellazs to broker new initiatives in areas including gaming and live events amongst others.