American software company Salesforce announced that it is launching a pilot NFT platform, called NFT Cloud, for users to mint and trade such digital assets. However, the company has neither disclosed details regarding its plans on when the platform will be released to the general user nor the supported wallets or blockchains.
As per a recent report by TechCrunch, with the newly launched product, Salesforce aims to connect to its customers and make NFT selling more accessible.
SVP of the Emerging Technology at the company, Adam Caplan, said that NFTs act as a bridge between the digital and physical world. He added that these digital assets already showed utilities in several fields like retail, fashion, media, and consumer goods.
Salesforce has some past history
Salesforce first showed interest in blockchain technology in 2018 when it stated that it was working on a blockchain project. Salesforce Venture, the corporation’s investment arm, tagged Samsung Venture in a capital round earlier this year, investing a total of $35 million in a blockchain company called Digital Asset Holdings.
NFT Cloud’s website only mentions that the platform would “link data, communities, and wallets” and that users will be able to “deploy from secure, sustainable technology.”
The NFT Cloud pilot will not allow Proof-of-Work (PoW) blockchains, keeping with the company’s “net-zero emission commitment,” as the consensus process is seen as a major source of waste of electrical energy. Instead, it claimed that Proof of Stake (PoS) is preferred over Proof of Work (PoW) and instead will not support PoW blockchains.
Several big names have entered the NFT industry with the announcement of opening their own NFT platforms. In December last year, gaming giant Ubisoft launched the NFT platform, Quartz. Before that, American social news aggregator Reddit also indicated its plans to bring its own NFT platform.