Socios.com has shaken hands with the Brooklyn Nets. This new partnership will accelerate the growth of the sports platform that operates on the blockchain network.
The firm allows the players in a team to connect with their fans across the world and runs using a rewards-based structure.
Socios.com is a direct-to-consumer platform that will be responsible for increasing the interaction between the team members and their fans.
The algorithm will be integrated across the social media channels of the Brooklyn Nets. Earlier, the firm had also struck deals with Paris Saint-Germain, Atlético Madrid, FC Barcelona, and many more popular teams.
The current partnership deal with the sports team doesn’t involve the distribution of fan tokens which Socios.com is famous for.
The entire platform runs using the $CHZ token, and as a result, the fan tokens can also be considered cryptocurrencies. Due to the current unclear stance of the United States SEC on cryptocurrencies, the Brooklyn Nets have distanced themselves from fan tokens.
This might not be the case with Nets but with other sports teams too. In the recent period, we have seen Socios.com form a lot of partnerships with major teams too.
Socios.com was able to gain 4 partnerships in fours days, which is a huge advantage for the firm. The CEO of the firm, Alexandre Dreyfus, added in his statement,
“Four teams in four days – we are expanding in the U.S. at an incredible pace, adding huge globally recognized sporting brands all the time. A very warm welcome to the Nets. We can’t wait to start and look forward to what’s to come.”
Socios.com is not the only sports-based blockchain firm to actively form partnerships with various teams.
The growth of blockchain in the field of sports is catching the attention of many firms and investors as well. Recently, we also saw Sorare team up with Germany’s biggest football association, Bundesliga.
Sorare is a blockchain-based gaming platform wherein players trade their players using virtual cards. These cards represent players and help them to manage their own teams as well.
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