Socios, a fan engagement platform with Argentine professional footballer Lionel Messi as its global ambassador, has increased the engagement of its fans by affording them the opportunity to win balls used to score goals.
According to the announcement by the firm, fans who have enough tokens gotten through the platform will be eligible to win a “game-used” ball from the upcoming Italian Super Cup between AC Milan and Inter Milan on Wednesday. However, for fans and users to be eligible for the wins they must have had the expected number of either Socios tokens or the teams’ fan tokens.
Once eligible, fans will be allowed to partake in the competition by auction. Although, it is not free as fans will have to pay for them to play.
Additionally, the fan token company mentioned that the balls will be retrieved by the match officials once used to score during the match. Once retrieved, a chip will be inserted into it which will represent a “certificate of authenticity”. Automatically, users who win the ball have outright ownership confirmed with the chip so as to avoid getting fake.
Socios in the Web3.0 World
The Socios platform is aimed at creating a deeper, more gamified team-by-team experience for fans. Notably, over 130 of the world’s biggest sporting organizations have embraced Socios.com to rapidly grow their community and provide them with more value and excitement.
Last year, the world-leading blockchain rewards app, in partnership with Wave, a digital development agency launched mobile games for its Fan Token holders. The launch allowed users to see about 13 easy-to-play bite-sized sports games on the platform, thereby increasing the range of benefits available to Fan Token holders. The games introduced include football, basketball, fighting, and some others.
Likewise, Socios.com acquired 24.5% of FC Barcelona Barca Studios, which happens to be nearly a quarter of the club’s digital-content arm. The unique platform will continually introduce millions of new fans to enjoy the benefits of Fan Tokens through high-ranking campaigns backed up by exceptional partnerships, innovations, features, and rewards.