Timbaland makes another NFT move with Bored Ape NFT Owners


Ape-In Productions, is a new studio launched by music producer and Grammy winner Timbaland. The new venture aims to produce music and animation based on user-owned Bored Ape Yacht Club NFT avatars.

In the realm of music, an NFT is a rare collectible that is kept on a digital ledger. Artists and musicians may create NFTs to sell various sorts of digital media to their fans who pay in Bitcoin, ether, or other cryptocurrencies.

It’s the digital equivalent of a piece of paper that says, “I own this.” The token is a way for the creator, in this case, a musician, to sell anything he or she chooses. It may be a single conventional album or a collection that includes extras like tickets to events and extra music.

NFTs taking over the music world

Owners of the Bored Ape Yacht Club NFT and other stakeholders will collaborate on this endeavor, according to reports.  The much-anticipated debut single “ApeShit” by Zoo, a well-known hip-hop act that will premiere next week. The song will be produced by Timbaland, and Ape-In Productions’ music will most probably be produced by him.

For those unfamiliar with the Yacht Club, it’s a library of 10,000 one-of-a-kind digital artworks depicting ape avatars generated using many pre-generated assets. On OpenSea’s NFT market, Yuga Labs launched the original 10,000 Bored Apes in April. In August, the second set of 20,000 pieces was released as the “Mutant Apes.”

NFTs will be available to purchasers of the product, allowing them unique access to goods, community activities, virtual studio sessions, and animated concerts with their Bored/Mutant Ape celebrities.

The “mutant” apes are designed to be integrated into art projects, creating a unique digital asset through the Ape In blockchain’s recording of their activities and noises.

2021 has been huge for entertainment digital collectibles

It’s not the first time that Ape-In Productions has tried to make NFT characters into real-world stars. In September, Jenkins the Valet, a project of Bored Ape, inked a deal with CAA to pursue film and television deals.

This year has been incredible for non-fungible tokens (NFTs) in the music world. The new technology interested dozens of artists and musicians, including young multi-hyphenate stars like Grimes, as well as legendary bands like the Rolling Stones. Some performers have boosted their earnings by selling tokenized versions of their songs, digital art, or packages of virtual and real-world goods.