Video Game Retailer GameStop Floats NFT Marketplace on ImmutableX

November 01, 2022

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The world’s largest video game retailer, Gamestop has partnered with the Layer 2 blockchain-built company ImmutableX to make Non-fungible Tokens (NFTs) accessible to millions of gamers in the U.S.

According to a release on October 31, the integration will reveal some Web3.0 games in the world which are built on ImmutableX.

The games are Gods Unchained, Guild of Guardians, and Illuvium. Interestingly, there is 100% gas-free as well as carbon-neutral trading on the NFT marketplace which makes it attractive to players who are new to Web3.0 gaming.

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Assets gotten from Web3 games can also be bought and sold through the platform. Likewise, players will be able to own in-game assets.

Aside from the bonus of 1% daily trade volume cash back in Immutable’s IMX token, GameStop is also giving out several bonuses for players who use the NFT platform. The launch signals the continuance of a partnership that began earlier in the year.

GameStop continues Web 3.0 pursuit

In its bid to become an active player in the digital currency ecosystem, Gamestop partnered with Loopring, an Ethereum-based layer-2 protocol atop which its NFT marketplace was built to launch the beta version.

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Barely a day after the launch of the Beta version of its NFTs, the video game retailer made over $45,000 in transaction fees. The marketplace is currently organized into around 54,000 different NFTs of which MetaBoy – a bundle of 10,000 animated GIFs is the most popular.

Also, GameStop launched a self-custodial wallet as a web browser extension. The crypto wallet built based on the Ethereum Network allows gamers to trade NFTs and cryptocurrencies without having to leave the web browser.

Following a disappointing second quarter financial result which saw it lose a total of $108.7 million, GameStop entered a partnership with FTX US – the US army of crypto exchange firm FTX. The agreement which tries to connect GameStop customers to the FTX community will see the video game retailer offer FTX gift cards in a few stores as part of the deal.