Financial services giant Visa has announced that it is officially launching a one-year product strategy and mentorship program for small businesses and entrepreneurs, Visa Creator Program. The company aims to cover creators who seek to accelerate their business through NFTs in fields like art, music, fashion, and film.
As per the company, the primary goal of the Creator Program is to bring together a cohort of digital creators from all over the world and to empower them through blockchain technology and NFT education.
Selected creators would have the opportunity to join a cohort-driven program designed to build and strengthen “their fluency in crypto commerce and traditional payments.” It focuses on improving creators in the following key areas:
- Technical and product mentorship: Mentorship with Visa’s crypto product and strategy leaders on topics such as analyzing tradeoffs between foundational blockchain networks, smart contracts, and NFT markets, among others.
- Access to top leaders: Businesses would have the advantage of hearing from leading-edge thinkers and researchers working across digital commerce, crypto, web3, and payments.
- Community building: The option to share ideas and problem-solve with the creators’ community in various stages of their NFT journey.
- Exposure to giant’s clients and partners: Entrepreneurs would be given the chance to engage with companies across Visa’s network of partners and clients.
- Stipend: Visa has planned to offer a one-time stipend to creators for helping them kick-start the next phase of growth.
Cuy Sheffield, the head of crypto, Visa, said, “The company has been studying the NFT ecosystem and its potential impacts on the future of commerce, retail and social media. Through the Visa Creator Program, we want to help this new breed of small and micro businesses tap into new mediums for digital commerce.”
As TheCoinRise reported, Sheffield recently said that “crypto seems cooler after the NFT boom.”
Support for small businesses
Visa expressed its ambitions on supporting a new form of small businesses and said that the expansion of the concept of ‘small business’ led from mom-and-pop storefronts to content creators and gig economy workers.
“Visa is excited to support the next generation of entrepreneurs in scaling a business and getting paid.”
In December last year, Visa leveraged high crypto demand to launch its own crypto advisory service.