Warner Music Group partners with OpenSea to bring exclusive Web3 opportunities for its artists

September 30, 2022

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Renowned music and entertainment company Warner Group (WMG) has decided to make a solid entry into the NFT world for which it has partnered with the world’s leading peer-to-peer NFT marketplace OpenSea.

As per the latest announcement by the entertainment giant, OpenSea will “provide a platform for select WMG artists to build and extend their fan communities in Web3” under the new agreement.

WMG artists would gain early access to OpenSea’s new drops product as part of the deal, as well as enhanced discoverability, individualized narrative on customized landing pages, and OpenSea’s top industry security and protection features. Additionally, this would enable the OpenSea team to provide exclusive support and best practices, assisting WMG artists in establishing new Web3 communities and exposing current fan communities to fresh modes of interaction and creation fueled by NFTs, the announcement explains.

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OpenSea to provide tons of exclusive features to WMG artists

Additionally, WMG artists would have their own unique drop page on OpenSea where they could host limited-edition projects, giving fans new ways to interact with music and artists. Commenting on the new partnership, the Chief Digital Officer & EVP of Business Development at WMG Oana Ruxandra stated that the company’s collaboration with NFT giant “helps to facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership.”

On the other hand, the Vice President of Product at OpenSea Shiva Rajaraman stated:

“For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans, and express themselves across borders and languages. We’re excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.”
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Notably, the first NFT collection, which is currently in the development phase, would come s a result of Warner Records UK’s partnership with leading Web3 company Probably Nothing.

Amid the ongoing crypto winter, OpenSea couldn’t shield itself from the cold winds and had to announce a 20% employees layoff in July, as TheCoinRise reported. Moreover, it has also faced a few troubles with the attackers, to which it replied fearlessly with the launch of a fraud prevention mechanism.