We help crypto and blockchain companies get their announcements in front of people who actually cover the industry – and we tell you honestly which parts of that are paid distribution and which are earned coverage.
Read this before you brief us
- Paid distribution is not editorial endorsement, here or anywhere else.
- A release published on this site carries a sponsored label and nofollowed links.
- If your announcement is genuinely newsworthy we will say so, and pitching it may beat paying for it.
- If it is not newsworthy, we will tell you that too, rather than sell you distribution that will not land.
How it works
- Step 01BriefWhat you are announcing, when, and what it needs to achieve. A funding round, a mainnet launch and a regulatory approval are three different jobs.
- Step 02DraftWritten in news style – the news in the first line, the detail underneath, no adjectives doing the work of facts.
- Step 03DistributionPublished here as a labelled release, plus distribution to outlets and journalists who cover your part of the market.
- Step 04ReportWhere it ran and what it did – with no credit taken for coverage we did not cause.
Paid distribution and earned coverage are not the same thing
The single most common thing sold badly in this industry is the blur between the two. Here is the difference, stated plainly, so you can hold every agency you speak to – including us – to it.
Paid distribution
- You decide it runs, and when
- Carries a sponsored label
- Links are nofollowed – no ranking credit
- Builds awareness and a citable record
- Priced, predictable, guaranteed to publish
Earned coverage
- A journalist decides, and may decline
- Carries no label because nobody paid
- Links are editorial
- Builds credibility, which is the scarcer thing
- Cannot be bought, from us or anyone
Nobody can sell you rankings. A paid link that passes ranking credit breaches the guidelines of every major search engine, and buying them puts your domain at risk rather than helping it. Any publisher or agency offering “dofollow placements” is selling you a penalty with a delivery date. We nofollow every paid link, and we would rather lose the brief than pretend otherwise.
What makes an announcement land
A number nobody else has
Volume, users, revenue, an audited figure. One verifiable number beats a page of positioning.
A named person on the record
A quote attributed to someone accountable is a story. An unattributed “the team is excited” is filler.
A document
A filing, an audit, a signed agreement. Reporters follow what they can check.
Timing
Against a regulatory date, an earnings week or a competitor’s move – not against your internal roadmap.
Start a conversation
Email advertising@thecoinrise.com with your announcement and timing. Our position on paid content is set out in full in the Editorial Policy, and the formats we sell are listed on Advertise.