Kraken to Redefine Token Sales with Launchpad Outfit

Kraken, a leading crypto exchange, has teamed up with  Legion, an initial coin offering (ICO) platform, to introduce token sales through a new service called Kraken Launch. The deal allows Legion to bring its highest-profile projects to Kraken’s global user base. At the same time, Kraken is strengthening its position as a trusted gateway for new digital assets.

Kraken and Legion Set Standards for High-Profile Token Sales

The structure of the deal requires Legion to share its most high-profile sales with Kraken, which recently rolled out its perpetual futures. 

Once these offerings close, the tokens will be listed for trading. Legion’s co-founder Matt O’Connor explained that only projects with large funding targets will qualify as the highest-profile sales for Kraken Launch. 

Meanwhile, smaller or early-stage offerings will continue to run independently on the ICO’s platform. O’Connor expects most Legion sales to appear on Kraken Launch as well, emphasizing quality over quantity. He added that the first joint sale will be announced within a week. 

Legion Brings Merit-Based Token Sales to Kraken

Unlike traditional launchpads, Legion has adopted a merit-based scoring system to reward loyal community members and aligned investors with token allocations. Up to 20% of each sale will be reserved for these Legion Score holders, with the rest open to the public through both platforms.

At launch, Kraken offerings will run on a first-come, first-served basis. However, it will integrate Legion’s merit system to ensure a balance between public access and community loyalty.

Kraken Launch will generate revenue through transaction fees shared between Kraken and Legion, as well as trading fees once the tokens are listed on Kraken. Although there are no immediate plans for Kraken to host token sales on its own. Nevertheless, the exchange has kept the door open to future flexibility.

While Kraken has chosen Legion as its exclusive partner for now, Legion co-founder Fabrizio Giabardo said the platform aims to collaborate with multiple exchanges and parties over time to broaden distribution.

Kraken-Legion Brings Compliant Token Sales Launch Ahead of 2026 Listing

Legion says its token sales are designed to comply with Europe’s MiCA regulations. Also, it is in active talks with the U.S. Securities and Exchange Commission (SEC) as it prepares to expand access to American users by late 2025.

Kraken said it will not simply rely on Legion’s vetting process. Every token sale and listing will undergo independent compliance and due diligence checks by the exchange’s team. The partnership arrives as Kraken prepares for a potential public listing in early 2026. 

The exchange has expanded its products with tokenized stocks in Europe. Most recently, it also bought the trading platform Breakout. The launch of Kraken Launch makes its ecosystem stronger. Now it serves as both a trading hub and a launchpad for new blockchain projects.