MetaMask Set to Launch Rewards Program Ahead of MASK Token Release

MetaMask, the popular Web3 wallet developed by Consensys, is preparing to launch a new reward points system aimed at boosting user engagement. The move has sparked growing speculation that the rewards may be tied to the highly anticipated MASK token airdrop, expected to arrive later this year.

A new rewards page appeared quietly on the MetaMask dashboard this week, signaling that the rollout is imminent. Although the feature is not yet active, users will soon be able to earn points through various on-chain activities such as swapping tokens and bridging between different blockchains. These points could later be exchanged for token rewards, partner incentives, or exclusive perks, positioning MetaMask to compete in the rapidly expanding Web3 loyalty ecosystem.

According to Consensys, the rewards initiative is officially scheduled for October 2025. This launch will mark MetaMask’s formal entry into the growing trend of blockchain-based loyalty programs. Ethereum co-founder and Consensys CEO Joseph Lubin previously confirmed that the MASK token is in development, hinting in September that its debut might happen sooner than many expect.

Growing Speculation Around MASK Token Airdrop

The news has stirred excitement across the crypto community, with many users speculating on how to qualify for the upcoming rewards. Analysts suggest that users who frequently interact with MetaMask Swaps, MetaMask Bridge, or Linea may be among the first to benefit. Long-term wallet holders and multi-chain users could also find themselves eligible for potential rewards.

However, MetaMask has yet to release any official information regarding snapshot dates, claim procedures, or regulatory requirements such as Know Your Customer (KYC) verification. Despite the uncertainty, activity among wallet trackers and on-chain analysts has increased sharply as users attempt to predict eligibility criteria ahead of the token’s launch.

Expanding Beyond Traditional Wallet Features

The upcoming reward system and MASK token are part of MetaMask’s broader strategy to expand its ecosystem beyond standard wallet services. In September, the company rolled out the MetaMask Card, available in both digital and physical forms. The card offers benefits such as travel rewards, fee waivers, and exclusive discounts.

More recently, MetaMask introduced its own stablecoin, mUSD, developed in partnership with Bridge, a Stripe-owned company, and powered by M0’s decentralized framework. The token is launching on Ethereum and Linea, making MetaMask the first self-custodial wallet to issue a native dollar-pegged asset.

In addition, recent GitHub updates suggest plans to integrate perpetual trading via Hyperliquid, enabling users to trade directly within the wallet. These developments reflect MetaMask’s efforts to create a full-featured financial ecosystem—and possibly set the stage for one of the most anticipated airdrops in 2025.