Tether Makes Bold $1B Move to Acquire Juventus Football Club

Tether, the issuer of the popular USDT stablecoin, has made a bold move by offering a $1 billion bid to acquire Juventus Football Club.

The proposal shows how crypto firms are using their growing financial strength to expand into established global brands.

Tether Makes a Binding Offer to Exor as Juventus Shares Surge

In an official statement, Tether confirmed it has made a binding offer to Exor, the company that controls Juventus. Exor is owned by the Agnelli family and holds a 65.4% stake in the club. The offer includes buying all remaining shares at the same price, once regulators approve the deal. 

News of the offer quickly lifted investor confidence. Juventus shares rose sharply, pushing the club’s market value to nearly 1 billion euros, equivalent to $1.16 billion. 

Based on the new share price, Exor’s current stake is valued at roughly 540 million euros, equivalent to $629 million. The increase shows new interest in the club, as investors expect new owners and more money coming in.

Tether described Juventus as a global institution with strong commercial value and long-term sporting potential. According to CEO Paolo Ardoino, the bid reflects Tether’s commitment to credible investment and sustainable growth.

The offer also builds on Tether’s earlier involvement with the club. The company first bought a small stake earlier this year. The company later raised its stake to over 10%, which gave it a seat on the board and more say in club decisions.

Tether Plans Major Investment in Juventus

Tether also said it could invest up to 1 billion euros more in Juventus if the deal goes through. The investment would support the club’s daily operations, future growth, and facilities.

This investment proposal comes as some people have raised concerns about Tether’s financial strength. However, research firm CoinShares said the company is not financially weak. This review has helped reduce some of the worries from industry watchers. 

In its Q3 report, Tether said it made over $10 billion in profit in the first nine months of 2025. This result places it among the most profitable private companies in the world.

Tether’s Juventus Bid Shows Crypto’s Move Into Traditional Business

For the Agnelli family, Juventus is more than a business. Through Exor, the family has owned the club for over 100 years, making it a key part of Italian sports culture.

Juventus also plays an important role in Serie A. The club helps attract sponsors, media deals, and global attention. This means any change in ownership matters both in Italy and around the world.

The Juventus bid also shows a bigger trend. Crypto companies are putting their profits into traditional industries like sports, media, energy, and infrastructure.

Tether has already moved beyond stablecoins by investing in artificial intelligence (AI), energy projects, and plans for tokenized gold. These steps show a focus on real assets and long-term value.