Tether to Leverage Rumble to Boost Global USAT Adoption

Tether, the issuer behind the top stablecoin USDT, is preparing to collaborate with the video streaming platform Rumble to drive adoption of its new token USAT, designed for U.S. users. This move underlines the company’s effort to expand its footprint in the United States and beyond. 

Tether to Tap Rumble to Expand Stablecoin Use on Social Media

At the Token2049 event held in Singapore, CEO Paolo Ardoino shared insight into Tether’s strategy with Rumble. 

This platform boasts 51 million monthly active users, primarily in the United States, and is set to boost USAT’s presence in the country. This move signals Tether’s growing ambition to integrate stablecoins into mainstream digital platforms while exploring opportunities in new industries and regions.

This strategy partnership comes as Rumble is planning to launch a crypto wallet powered by Tether’s technology later this year. 

This initiative could introduce millions of users to stablecoins, helping bridge the gap between social media platforms and digital finance. The partnership builds on Tether’s $775 million investment in Rumble last year. According to Bloomberg, this funding currently gives the company approximately a 48% stake in the platform

Tether Introduces USAT to Strengthen Its U.S. Market Presence

Last month, Tether launched USAT, a dollar-backed stablecoin specifically designed for the U.S. market. 

USAT aims to expand Tether’s global presence while complying with U.S. regulatory standards. This planned partnership with Rumble is set to help the company reach more American users while keeping USDT strong worldwide.

Meanwhile, Tether’s flagship stablecoin USDT, now live on the Bitcoin blockchain, remains the biggest stablecoin in the world. As revealed in the company’s Q2  financial report, Tether issued over $13.4 billion in new USDT during Q2 2025. This brings the total stablecoin in circulation to over $157 billion, a $20 billion increase since the start of the year.

Tether Expands Beyond Crypto with Big Plans to Raise $20B

Tether is expanding its operations beyond the crypto industry. It is actively exploring opportunities in sectors such as Bitcoin mining and is not limited to energy infrastructure. Looking at global expansion, Ardoino highlighted Africa as a key market. 

The industry leader hopes the company will scale up to 100,000 to 150,000 kiosks by 2030. That would create a massive economy around USDT and the dollar, which is of significant interest in the region. These plans reflect Tether’s ambition to not only advance digital finance but also contribute to tangible infrastructure growth in emerging markets. 

Ardoino recently mentioned that Tether is in discussions with investors to raise up to $20 billion at a valuation of $500 billion. 

This was after the company earned about $13 billion in 2024. Most recently, Bitwise CIO Matt Hougan predicted that Tether could eventually become the most profitable company in the world. Hougan made that prediction because of Tether’s massive profitability and unique business model.