WLFI Project Prepares to Launch Debit Card and Retail App

Trump family-linked venture World Liberty Financial (WLFI) is preparing to roll out a new debit card as part of its expanding range of financial products. The company’s co-founder, Zak Folkman, revealed the plan during a fireside session at Korea Blockchain Week 2025’s Impact conference in Seoul. He noted that the card will be available to users in the near future.

WLFI Expands With Debit Card Linked to Apple Pay

World Liberty Financial is launching a new debit card that works with Apple Pay. The card will connect the World Liberty Financial app and its USD1 stablecoin, making it easier for users to spend digital money in daily purchases.

The debit card is also expected to complement the company’s forthcoming retail application. This application will be designed to merge simple peer-to-peer payments with features similar to modern brokerage-style trading platforms.

World Liberty Financial, launched in 2024, has since expanded its product offerings but has remained committed to avoiding the creation of its own blockchain. Folkman said the company does not plan to create its own blockchains, exchanges, or special distribution platforms. 

Instead, the team wants to stay neutral and focus on building tools that can work with existing technologies and platforms. This shows the company’s belief in developing useful products rather than owning the infrastructure.

Expanding Through Global Partnerships

Along with launching new products, World Liberty Financial is also working to grow its presence worldwide. 

On September 22, the company signed a memorandum of understanding with Bithumb, one of South Korea’s largest cryptocurrency exchanges. This partnership aims to open doors to future collaborations and business opportunities between the two companies.

This move follows earlier work with Vaulta, Ondo Finance, and the Pakistan Crypto Council. In April, the company signed a Letter of Intent (LOI) to support stablecoin use and DeFi growth in Pakistan. Together, these partnerships show the company’s commitment to building a strong network of industry allies.

They are designed to strengthen adoption of its stablecoin USD1 while broadening access to its growing suite of financial products.

WLFI Price Falls 37% but Outlook Stays Positive

The crypto venture backed by members of the Trump family has positioned itself as a bridge between traditional finance and decentralized finance markets. Earlier this month, the company entered the market with its WLFI token, following the launch of its USD1 stablecoin.

The WLFI token gained strong attention at first but has since been very volatile. Its price has dropped more than 37% since September 1 and now trades at $21, in line with wider market trends. 

Despite this, Folkman said he believes the token’s value will grow over time as the company continues to build more products. Also, WLFI teams burned tokens and proposed a buyback program to boost the token’s market value.