YouTube Lets US Creators Take Pay In PYUSD As Stablecoins Push Deeper Into Daily Use

YouTube has started allowing its US creators to receive payouts in PayPal’s stablecoin PYUSD, marking one of the largest steps yet by a major tech platform toward routine use of digital dollar tokens.

Fortune reported on December 11 that PayPal’s head of crypto, May Zabaneh, said the feature is already active for US users. PayPal added support for receiving payments in PYUSD earlier this year, and YouTube has now chosen to open that option to its creator base.

New Option Rolls Out Quietly

Zabaneh said the setup lets YouTube avoid direct handling of crypto while still giving creators a stablecoin choice. PayPal has been tied to YouTube payouts for years through AdSense and remains one of the most common payment tools used by content creators.

The move signals a shift for YouTube after past periods in which some crypto related videos faced shadowbans. As digital assets gain a wider presence in everyday finance, platforms of YouTube’s size are facing growing interest from users who want more payment options.

The broader stablecoin market has expanded quickly over the past year as major businesses, institutions and several governments build links between the tokens and traditional finance systems. PYUSD, launched in mid 2023, has seen one of the steepest climbs among its peers.

Stablecoin Market Surges

According to CoinGecko, PYUSD currently has a market cap of about $3.9 billion. At the start of the year it sat near $500 million, placing its growth among the fastest in the sector. Much of the supply increase has taken place since early September, when the market cap stood near $1 billion. That month the token was added to Spark’s lending markets and Bitfinex’s Stable platform, which supports institutional grade activity.

YouTube’s PYUSD rollout is expected to draw attention because of the platform’s size and reach. Millions of creators rely on payouts for regular income, and offering a stablecoin option puts PYUSD in front of a huge audience overnight.

Supporters say the change could speed the shift toward stablecoins in global digital commerce, as content creators often look for fast settlement times and simple cross border transfer tools. Critics, however, note that adoption depends on user familiarity, regulation, and ease of converting the tokens into cash when needed.

YouTube has currently limited the option to US creators, with no timeline announced for international access. Even so, the update places PYUSD on one of the world’s largest digital platforms.