A meme coin promoted from the account reportedly crashed 68% after the post disappeared
Kylie Jenner's X account posted a Solana wallet address on August 24, then deleted it soon after. CryptoBriefing and Coinfomania both reported the post and its removal, describing the account as compromised. BeInCrypto later reported the account was reportedly hacked to promote a meme coin, which crashed 68% following the incident.
The pattern is familiar in crypto markets. Attackers gain access to a high-profile social account, then post a token contract address tied to a newly launched Solana coin. Followers who buy in early often see a brief price spike. Once attention fades or the compromise is discovered, the token frequently collapses, leaving late buyers with steep losses.
Jenner has more than 50 million followers on X, making her account a high-value target for this kind of scheme. A single post from an account with that reach can drive significant short-term trading volume into an obscure token. That volume can vanish just as quickly once the post is removed or flagged as fraudulent.
Neither Jenner nor her representatives had issued a public statement addressing the incident at the time these reports circulated. The exact mechanism of the compromise, whether through a phishing attack, a third-party app permission, or another method, has not been detailed in available reporting.
Meme coins launched on Solana have become a recurring vehicle for these schemes because the network allows tokens to be created and traded quickly and cheaply. That speed benefits legitimate projects but also makes it easier for bad actors to launch a token, generate hype through a compromised account, and exit before scrutiny catches up.
The reported 68% price crash reflects a typical trajectory for tokens tied to celebrity account compromises. Early buyers who enter during the initial post-driven spike often face the sharpest losses once trading volume dries up and the promotional post is removed.
Market Impact
Incidents like this rarely move broader crypto markets, but they do reinforce scrutiny of meme coin trading tied to celebrity endorsements. Traders who chase tokens promoted through social media posts, especially those from accounts not typically associated with crypto content, face elevated risk of buying into a pump-and-dump structure.
For Solana specifically, repeated association with compromised-account token launches could feed into broader conversations about platform-level safeguards, even though the network itself is not implicated in the account breach. Exchanges and wallet providers may face renewed calls to flag tokens tied to sudden, unverified celebrity promotion before they reach large audiences.
The incident underscores the ongoing risk that compromised celebrity accounts pose to crypto traders, particularly around fast-moving meme coin launches on Solana.
Frequently Asked Questions
What happened to Kylie Jenner's X account?
Her account posted a Solana token address and then deleted it, with reports describing the account as compromised or hacked.
Did the promoted token lose value?
BeInCrypto reported the meme coin tied to the post crashed 68% after the promotional message was removed.
Has Kylie Jenner commented on the incident?
No public statement from Jenner or her team addressing the compromise had been reported at the time these accounts were published.
Why are celebrity social accounts targeted for meme coin promotion?
Accounts with large followings can drive rapid buying interest, letting bad actors generate short-term price spikes in newly launched tokens before deleting the evidence.
