Bitmain Cuts Mining Rig Prices as Old Market Rule Breaks

Bitmain changed expectations in the Bitcoin mining market after cutting the prices of its mining rigs, even as Bitcoin continued to trade at strong levels. The move shows that higher Bitcoin prices no longer guarantee better earnings for miners, as daily revenue has dropped and forced a rethink across the hardware market.

Bitmain Responds To Falling Miner Revenue

According to reports, Bitmain reduced prices on December 23 after miner income per unit of hashrate weakened in November. 

In the past, a rise in Bitcoin price often meant better margins for miners, which pushed demand for machines higher and led to shortages. This time, that pattern did not repeat. Network difficulty kept rising, while transaction fees stayed low, leaving miners with less income each day.

Figures from Luxor show the average hashprice in November at about $39.82 per PH per day, with a low of $35.06 recorded on November 22. At those levels, miners struggle to cover costs once power and basic operations are included. 

A typical 200 TH machine earns roughly $8 per day before expenses. Power use alone can consume most of that income, depending on electricity rates. With returns under pressure, buyers are no longer rushing to secure machines at any price. Bitmain adjusted its pricing to match what miners can realistically pay.

Earlier this year, Bitmain came under U.S. scrutiny as DHS reviewed whether its mining machines pose security risks near key infrastructure, following reports linking Chinese-backed sites to sensitive locations.

Lower Hardware Prices Reflect A Changed Market

Reports from TheMinerMag show Bitmain offering a container bundle for the S19 XP+ Hydro at around $4 per TH, with delivery expected from January 2026. 

Some S19 Hydro units are quoted as low as $3 per TH, while newer S21 immersion and hydro models are priced near $7 to $8 per TH before discounts. These levels are far below prices seen during earlier bull markets.

The drop reflects a market driven by payback periods instead of hype. At current revenue levels, miners face close to a year before recovering hardware costs, even before repairs and downtime. 

Because of this, machine prices now clear at levels tied to simple return math. Bitmain appears focused on moving inventory rather than waiting for a demand surge that may not arrive.

Hosting Deals Show Where Pressure Has Shifted

Bitmain has paired some of its discounts with hosting offers, citing power rates between 5.5 and 7.0 cents per kWh plus management fees. This shows how power access has become a major limit for miners. In many areas, reliable electricity matters more than owning the newest rig.

The wider market has also matured. Supply lines are steadier, resale options are common, and some miners are directing funds toward data centers that can support other uses.

In related news, Bitmain plans to start U.S. production in early 2026, aiming for full operations before year end despite higher labor costs.