BNB Chain To Restructure $100M Reward Program After Poor Result 

After a disappointing start, BNB Chain has announced plans to restructure its $100 million incentive program. The program ran a three-week pilot phase but failed to meet its goals. The initial pilot phase did not bring in strong projects or much activity. 

This poor performance led the BNB Chain Foundation to make a major overhaul. This fresh start aims to improve results and attract strong blockchain projects. 

BNB Chain Changes Plan to Bring Better Projects

The incentive program was designed to help the BNB Chain grow by attracting new projects. However, early results showed weak on-chain activity and a lack of solid participants. Core metrics fell short of targets, and the program did not deliver the impact the team expected.

BNB Chain’s $100M Incentive Program Gets an Upgrade! ⬆️
After a 3-week pilot, feedback showed the current program wasn’t effective.

Now, BNB Chain is testing a new direct token acquisition method to improve the program metrics.

Here’s what you need to know: 🧵👇 pic.twitter.com/kqNqB22mVn

— BNB Chain (@BNBCHAIN) April 18, 2025

So, instead of continuing down the same path, the BNB Chain Foundation has decided to improve the program by setting stricter rules and clearer standards. 

The focus is now on quality projects that can help the protocol grow more meaningfully. The platform hopes to boost on-chain activity and attract more useful and secure assets by making the selection process tighter.

The goal now is to attract better projects, make smarter investments, and improve the ecosystem’s growth. This reward program change comes shortly after BNB Chain finished upgrading its test networks. 

The upgrade was made to make transactions faster and easier.

New Rules for Projects to Get Support

Under the new structure, BNB Chain has launched a new token acquisition strategy. Tokens must have a market cap of at least $1 million, over 300 daily active traders, and daily trading volume above $200,000. 

Tokens must have more than $20 million in value locked in the platform. These changes are meant to attract real users and useful services rather than projects that rely on hype or quick profits.

Security is also a top concern. Projects must prove that just a few wallets do not control their tokens. The top 10 wallets must own less than 10% of the total tokens, unless they belong to Binance or trusted companies.

This rule is to stop cheating and help people trust the projects more. Every token must follow a clear release plan, and the smart contracts must be checked and safe to use.

BNB Chain Will Invest in Selected Projects  

The foundation will carefully review and select projects that meet all the new rules. Each chosen project will receive an investment of at least $100,000. The foundation will announce every investment publicly on its official BNB Chain X account to ensure transparency and community participation.