Global crypto investment products closed 2025 with strong momentum. Although investor interest moved away from Bitcoin (BTC) toward a small group of major alternative digital assets.
Funds managed by BlackRock, Bitwise, and 21Shares attracted $47.2 billion in inflows during the year, just below the $48.7 billion record set in 2024. This shows that big investors are still confident in crypto, even as their preferences change.
As reported by CoinShare, Bitcoin-focused investment products slowed down over the year. Money flowing into Bitcoin funds fell by 35%, dropping to $26.9 billion from $41.4 billion in 2024. This happened as the coin’s prices weakened, reducing investor interest.
Some investors also bet on prices falling. Short-Bitcoin products pulled in $105 million, but they stayed small, with total assets of just $139 million.
While Bitcoin lost momentum, investors moved money into a few large alternative digital assets. Ethereum (ETH) funds led the way, attracting $12.7 billion in 2025, a strong 138% increase from the previous year.
XRP-related funds followed with $3.7 billion, and Solana drew $3.6 billion. This shows investors focused on popular digital assets with strong networks and easy trading.
In contrast, smaller and less established altcoins struggled, as inflows dropped 30% to $318 million, highlighting how selective investors became.
The United States remained the largest market for crypto investment products in 2025. Clearer regulations played a key role in boosting investor confidence and supporting the market’s growth.
Reportedly, the U.S. market recorded $42.5 billion in inflows in 2025. While this was 12% lower than the previous year, it still demonstrated strong market leadership.
Growth in other regions helped balance the market. In Europe, Germany improved sharply, moving from small outflows in 2024 to $2.5 billion in inflows in 2025.
Canada also turned positive, recording $1.1 billion in inflows after losing funds the previous year. This wider global participation helped the market enter the new year on a stable footing.
Early signs in 2026 showed continued strength in the crypto market. A strong surge later in the week lifted total inflows to $582 million in the first full week of the year. This happened despite some money leaving the market earlier in the week.
Crypto prices followed the same trend. Bitcoin recovered slightly and traded near $93,000, while Ethereum stayed steady above $3,150.
XRP climbed past the $2 mark to around $2.13, and Solana traded near $135. Together, this shows that investor money flows and prices moved in the same direction as 2026 began.
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