Las Vegas businesses are adopting Bitcoin (BTC) payments due to their cost-effectiveness compared to credit card transactions. With credit card fees ranging from 2.5% to 3.5% per sale, numerous entrepreneurs in the city are opting for cryptocurrency payments to maximize profits and streamline their operations. As such, there is a growing interest among consumers in utilizing Bitcoin for transactions, beyond its traditional role as an investment asset.
According to recent reports, Bitcoin adoption in Las Vegas is spreading rapidly across a wide range of businesses. National chains such as Steak ‘n Shake have begun accepting Bitcoin payments, alongside local retailers, cafés, medical practices, and service providers.
Notably, this trend follows Square’s announcement of a zero-fee Bitcoin payment processing through 2026 for its approximately 4 million U.S. merchants. Undoubtedly, Square has significantly lowered the barriers for businesses considering Bitcoin acceptance.
As reported by TheCoinRise, Square will also offer merchants the flexibility to either hold the Bitcoin or automatically convert it to fiat currency in real time.
Beyond cost savings, merchants are also benefiting from increased visibility and customer discovery. Customers can now locate Bitcoin-accepting businesses through dedicated Bitcoin maps and directories. This makes it easier to spend crypto locally. Cash App’s directory feature further supports this trend as it allows users to discover nearby merchants that accept Bitcoin payments.
Recall that David Marcus, the CEO of Lightspark, shared a bold vision about BTC inclusion into the financial system. In an interview, Marcus said the leading crypto asset is moving beyond its role as a store of value and will soon become a real part of everyday financial life.
For years, Bitcoin has been treated mainly as digital gold, a valuable asset to hold rather than use. However, Marcus thinks that is about to change. He predicted a future where people still rely on their local currencies for everyday purchases and use Bitcoin for certain transactions.
According to the former president of PayPal, Bitcoin could beearned through microtransactions or rewards and gradually spent over time. This system will give people control over their money through personal wallets, which can be used like traditional bank accounts.
In April 2025, Spar, the well-known international grocery store chain, started accepting Bitcoin payments at one of its stores in Switzerland. It is worth noting that this is not Spar’s first move in this direction. In 2014, a Spar store in Arnhem, Netherlands, joined a project called Bitcoincity and started accepting Bitcoin.
Similarly, prominent American brands such as Whole Foods, Starbucks, and Subway have started accepting crypto payments. They use apps like Spedn, which change crypto into regular money at checkout.
Furthermore, banks, cryptocurrency companies, and schools are also starting to accept Bitcoin for payments. This indicates that cryptocurrency is becoming increasingly useful in everyday life.
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