PwC Expands Crypto Push as US Regulations Turn Clearer

PwC is expanding its crypto business after a shift in the US rule outlook. CEO Paul Griggs said clearer signals from regulators and progress on stablecoin law pushed the firm to move deeper into digital assets. He spoke to the Financial Times on Sunday.

Griggs pointed to new leadership at agencies such as the US Securities and Exchange Commission and recent policy moves, including the GENIUS Act. He said these changes reduce legal risk and make it easier for large firms to build long term plans in crypto.

He added that stablecoin rules are close to taking shape. That clarity, in his view, makes it easier for PwC to support clients that want to issue, use, or manage token based products.

PwC Focuses on Stablecoins and Tokenization

Griggs said the GENIUS Act and related rulemaking should increase confidence in stablecoins as a usable asset class. He also said token based systems tied to real assets will keep growing and that PwC plans to stay active in that space.

PwC is one of the Big Four global accounting firms. The group includes Deloitte, Ernst and Young, and KPMG. PwC reported global revenue of $56.9 billion as of October. For a firm of that size, expansion into crypto signals growing demand from large clients rather than niche interest.

Over the past few years, many large companies that once stayed away from crypto have started to enter the sector, often after legal risk declined.

Broad Crypto Services Already Active

PwC already lists a wide range of crypto related work on its website. This includes audit services, security reviews, wallet setup, and rule guidance. The firm also works with exchanges, banks entering crypto, and public bodies such as governments and central banks.

Griggs said the firm has added staff and external support over the past 10 to 12 months to handle rising demand. He said PwC only expands into areas where it can deliver at scale.

He noted that work now spans both audit and advisory roles. As more clients move into digital assets, the firm sees a steady rise in inbound requests.

Big Four All Compete in Crypto

PwC is not alone. All four major accounting firms now offer crypto focused services. Deloitte provides blockchain consulting and works with firms such as Ava Labs, Bitwave, and Chainalysis through its alliance network.

Ernst and Young offers crypto tax and planning support. KPMG provides crypto audits, security services, and advisory work. With all four firms active, competition for large crypto clients is increasing as 2026 begins.