Renowned trading platform Robinhood Market just took its Artificial Intelligence (AI) move a step further with the acquisition of Pluto Inc., an AI-powered investment research firm. This is a way for Robinhood to add AI features for investors who utilizes its platform. These Robinhood investors will be exposed to a new era of intelligent, data-driven investing.
With the new acquisition, Robinhood can add tools that will help investors quickly identify trends and investment opportunities. This feature will help guide users with their investment strategies, and offer real-time portfolio optimization amongst other features.
Notably, Pluto is largely recognized for delivering highly-customized investment strategies based on customer needs and financial goals. Acquiring Pluto gives Robinhood users unique access to advanced data analytics capabilities that can effectively process and interpret market data more efficiently. This is achieved through the provision of state-of-the-art Large Language Models (LLMs) and access to real-time personal and global financial data.
As a protocol that customises solutions based on customer’s needs, Pluto will provide individually tailored investment strategies for each investor. It would decide on such custom-made solutions by reviewing the investor’s risk tolerance, investment goals, and historical behavior. Also, investors stand to get real-time updates and insights that will help them make informed decisions swiftly and confidently.
Generally, Robinhood is positive that this latest development will help its investors take on new opportunities and investment deals faster than they used to. According to Mayank Agarwal, VP of Engineering at Robinhood, the decision to acquire Pluto hinged on the company’s expertise in the AI niche. This is in addition to the alignment of both companies’ passion.
Not much details was disclosed about the acquisition but Robinhood’s terms of agreement with Pluto involves onboarding the latter’s founder and CEO, Jacob Sansbury, as part of the new team. He will be tasked with accelerating Robinhood’s app adoption of AI technologies.
Meanwhile, this acquisition comes barely a month after Robinhood purchased cryptocurrency exchange Bitstamp for approximately $200 million in cash. This was also one of those strategies for the investment firm to enhance its digital asset offerings and solidify its position in the rapidly growing crypto market.
Bitstamp acquisition positions Robinhood in direct competition with prominent exchanges like Coinbase and Binance.
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