Video-sharing platform Rumble is gearing up to launch Bitcoin tipping for its more than 51 million monthly active users, CEO Chris Pavlovski announced on Friday. The move marks another major step in the company’s broader strategy to integrate cryptocurrency into its ecosystem and expand creator monetization options.
Speaking at the Plan ₿ Forum in Lugano, Switzerland, Pavlovski revealed that Rumble has partnered with Tether, the world’s largest stablecoin issuer, to power the new feature. “Right now, we’re in the testing phase,” Pavlovski said. “We’re going to start rolling that out alongside Tether here in the coming weeks.”
Tether CEO Paolo Ardoino, who joined Pavlovski onstage, said the full rollout is expected by early to mid-December, once remaining technical bugs are fixed and the user experience is optimized.
He emphasized that the integration could be a major milestone for Bitcoin payments adoption, especially given Rumble’s vast user base and its pro-free-speech, anti-censorship stance, which resonates strongly with many in the Bitcoin community.
The Rumble team has already posted a demonstration video on X, showing its first-ever Bitcoin tip sent to Rumble creator and former Canadian political candidate David Freiheit. Ardoino added that Bitcoin and stablecoins could empower creators globally by giving them access to borderless, censorship-resistant payments.
“Bitcoin and stablecoins can serve not only the population in emerging markets, but also those in major economies like the United States,” Ardoino said. “They give creators the security of knowing they won’t be debanked for what they say.”
The Bitcoin tipping feature is part of a larger crypto push by Rumble, which has been actively expanding its blockchain and digital payments strategy. The company is working with MoonPay to offer built-in crypto wallets, making it easier for creators to receive Bitcoin and other digital assets directly.
Rumble also adopted a Bitcoin treasury strategy earlier this year, accumulating 210.8 BTC, currently worth around $23.4 million, according to BitcoinTreasuries.net.
Tether has been a key investor in Rumble’s growth, having invested $775 million into the video platform in December 2024. The collaboration reflects a growing convergence between social media platforms and cryptocurrency ecosystems, potentially paving the way for broader mainstream adoption of Bitcoin payments in the digital creator economy.
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