Blockchain.com Features in the Dallas Cowboys Game Following Sponsorship Deal

In addition to drinking beer and grilling before game day, the setting up of crypto wallets has been added to the list of events as per the deal between Blockchain.com and Dallas Cowboys. 

On Sunday, the games commenced with the Texas football team season opener. Blockchain.com opened a booth in the midst of the fanfare. Right in that booth, the cryptocurrency exchange offered educative information on crypto to fans.

According to Peter Smith, the Chief Executive Officer of Blockchain.com, yesterday at the game was a busy day. 

In April, Blockchain.com announced a sponsorship deal with a professional American football team based in the Dallas-Fort Worth metroplex, Dallas Cowboys. Conversations about the possibility and benefits of the deal for sports marketing have been ongoing between both entities since last year.  

Blockchain.com made this move when most crypto firms were upscaling their marketing drive, especially in the category of sports. Also, at that time, the firm had spent nothing on marketing but went on ahead to budget about $50 million to $70 million for strategic marketing this year.

Sponsorship Deal Targets Broader Marketing

The aim of the deal was to create a broader marketing force toward boosting Blockchain.com’s retail user base in the United States. The possibility of the marketing boost is likely to happen taking cognizance of the over 8 million social media fanbase that the Cowboys have. 

Emphasizing the large supporters of the team, Smith said “the Cowboys are the biggest sports team in America if you look at the data. They have more fans than crypto companies have users. For us, it is a consumer-first partnership. But Texas is obviously a big home for bitcoin mining, so we will be doing some institutional stuff.”

As part of the deal, Blockchain.com users get access to Dallas Cowboy’s related content through the retail mobile app. 

Prior to the commencement of the season and Blockchain’s involvement, the London-based crypto firm has just received provisional approval to operate in Dubai. In addition to signing an agreement with Dubai’s cryptocurrency regulator, the Virtual Assets Regulatory Authority (VARA) to open an office in the region, the Blockchain which was involved with bankrupt Three Arrows Capital (3AC), will begin hiring employees.