FTX US plans Bitcoin give away in a unique way

The leading crypto exchange platform FTX US has announced that it will give away free Bitcoin as part of its upcoming Super Bowl LVI ad campaign on February 13.

However, the quantity of Bitcoin offering has yet to be established, as it will be set by the time the ad airs on the East Coast.

A unique prize size pool by FTX.US

If the ad plays at 8:50 p.m., for example, FTX will give away 8.50 BTC ($374,000 at current market prices). However, if the commercial is broadcast later in the game — say, at 11 p.m. — the prize pool rises to 11 BTC ($484,000 at current market prices).

The airtime slot for the ad is set in the second half of the game, which will begin at 8 p.m. ET (1:00 a.m. UTC, February 14), 1.5 hours after the start of the game.

We're giving some #bitcoin away!

How much? $1 million worth?! $1.5 million worth?!!?! We don't actually know yet.

The later our Big Game ad airs, the more #bitcoin you can win. See you Sunday! #FTXcontest

No purchase necessary. Subject to T&C: https://t.co/L7o8Jz25TT pic.twitter.com/mfA0q2FIFG

— FTX (@FTX_Official) February 7, 2022

The company has decided to divide the prize pool among four winners who will be contacted via Twitter direct message.

Between the time the ad airs and 11:59 p.m. EST, anybody who follows the company’s Twitter account and retweets the pinned tweet of its commercial is eligible to win. Participants must also be legal residents of the United States, with the exception of New York residents.

FTX and its partnerships

FTX CEO and Founder Sam Bankman-Fried continues to target sports as the fastest-growing user base for crypto adoption with the next Superbowl ad campaign. It recently joined hands with four major Washington, DC sports teams.

The exchange first announced its Superbowl ad time slot acquisition in October 2021, intending to reach a larger audience. The Superbowl is expected to attract a TV audience of 92 million people, as TheCoinRise reported.

FTX.US collaborated with Tom Brady, a seven-time Super Bowl champion, and his wife, Brazilian supermodel Gisele Bündchen, in June. In the same month, the exchange became the official sponsor of Major League Baseball. FTX US recently grabbed a $400 million funding, marking a valuation of $8 billion.