Glenfiddich and BlockBar releasing rare Whisky via NFT

The most classy and awarded single Malt Scotch Whiskey brand, Glenfiddich, has announced its partnership with premier Non-fungible Token (NFT) marketplace BlockBar to sell its wine and spirits products. The company is ready to launch a series of 15 unlimited edition liquor NFTs.

The website says that each of these NFTs corresponds to a physical bottle of Armagnac cask finish Single Malt Scotch Whisky from 1973. Glenfiddich has already sold the physical bottle.

These NFTs are available exclusively on BlockBar, which enables the company to sell the digitalized tokens directly to consumers, whether with the purpose of collecting, personal consumption, or investments.

Once a person purchases the NFT, they will own the real-world physical product with NFT acting like a digital receipt for the product’s ownership and authenticity verification. The buyer can anytime resell or transfer the asset through the BlockBar marketplace. They can even redeem the NFT for the physical version of the product.

Additionally, BlockBar will take the responsibility of storing and, when requested, delivering the product to the buyer.

Glenfiddich is constantly working on whiskey innovation

Doug Bagley, Chief Commercial Officer of William Grant & Sons, said that Glenfiddich is constantly pushing boundaries in whisky innovation. He added that this mindset transcends to those they partner with.

He expressed his excitement by adding that the company is proud to become the first luxury spirits brand available on BlockBar.

Glenfiddich’s whisky buyers can be assured about no compromise in their accounts by using BlockBar’s state-of-the-art NFT platform as the tokens are secured by the FireBlocks’ custody infrastructure for digital assets along with Chainalysis adhesive technology.

The company’s Malt Master, Brian Kinsman, said that this is a rare example of the fancy whiskey spent years in an Armagnac cask.

The Glenfiddich informed that the first series of NFTs will launch on October 19, 2021, on a first-come, first-serve basis. Users can purchase these NFTs from the BlockBar platform using ETH or a credit card.

With the announcement of Coinbase NFT and the adoption of NFT games by Epic Games Store, this week has been quite amazing for NFT enthusiasts.