Glance acquires Indian gaming company Gambit in NFT efforts

Google-backed artificial intelligence company Glance has bought India’s Gambit, according to TechCrunch, as the company wants to expand its mobile game offerings and introduce NFTs to its Gen-Z consumers.

The acquisition was verified by Piyush Shah, co-founder of InMobi Group and COO of Glance, although the financial parameters of the deal were not disclosed. He said that the purchase will allow the Jio Platforms-backed company to bring live game shows and NFT-based incentives to its users to enhance their gaming experience.

Glance, which partners with phone manufacturers to offer media, entertainment, and news information to customers’ lock screens on handsets, has turned its attention to gaming. Last year, the startup, which now has a presence on over 400 million devices, piloted casual games on its platform, which were quickly accepted by users.

Glance aims for massive expansion

Glance is a renowned organization known for acquiring smaller companies and rapidly scaling its capabilities while expanding its platform, as it has done with Roposo and Shop101 in recent years. Shah said:

“Almost 10 million people are watching live game streaming on Glance every month. So our idea was how do we also bring live game shows on the platform?”

He says that NFTs will provide plenty of advantages to users. “It will have utilitarian benefits, such as allowing users to build strong character in games by owning digital virtual assets,” he said. “At the same time, these NFTs could be listed and traded on NFT marketplaces and exchanges to help users earn and own,” he added.

He declined to say which blockchain the company is using to launch NFTs or which players it plans to collaborate with, citing the fact that Glance’s web3 effort is still in its early stages. Glance, on the other hand, has been analyzing the area for more than nine months.

Last month, Indian game company SuperGaming teamed up with Siddharth Menon, the co-founder of cryptocurrency exchange WazirX, to launch Tegro, a web3 gaming marketplace.