Monster Energy to enter metaverse, files trademark applications

California-based energy drink company Monster Energy has filed four pending trademark applications linked to non-fungible tokens (NFTs) and metaverse worlds, according to recent filings with the United States Patent and Trademark Office (USPTO).

• The first trademark application covers downloadable virtual items such as beverages, food, supplements, sports, gaming, music, and fashion, among other things. Such downloadable multimedia elements will be “authenticated by NFTs,” according to the application. Computer programs that facilitate blockchain data interactions are also integrated into the application.
• The second file includes NFT-authenticated retail store and online retail store services, as well as an “online marketplace for virtual goods buyers and sellers.”
• The third filing, however, is about entertainment services tied to virtual apparel to be used in the metaverse.
• Finally, the fourth filing consists of delivering an online platform that uses blockchain technology to ease the passage of digital assets among customers.

According to data published by the USPTO, processing first-time trademark applications might take up to 7.4 months.

Metaverse craze and Trademark filings

This year, there looks to be a boom in companies with intellectual property applications entering the NFT and metaverse domains. As TheCoinRise reported, The New York Stock Exchange or NYSE filed a trademark application for trading NFTs earlier this month. Walmart, too, filed seven patents related to its aspirations to build its own digital currency and NFT collection in the same month.

Meta (previously Facebook) applied to register Bitcoin (BTC) and cryptocurrency service trademarks in Brazil last month. McDonald’s, too, has apparently become the first fast-food chain to file trademarks for “McMetaverse” establishments, which incorporates its popular McCafe brand around the same time. The company would also have the option of home delivery.

A big name in the designing and footwear industry, Nike has also entered the metaverse by filing a trademark application in November last year.