Sorare Signs 4-Year Partnership Deal with English Premier League

Digital soccer game, Sorare has secured a partnership deal with Premier League. This is a big achievement for the firm, given that the Premiere League is one of the most popular sports leagues in the world.

According to the partnership agreement, players of the game will be allowed to buy and utilize Non-Fungile Tokens (NFTs) that have a Premier League license. In addition, users of Sorare can also gain access to all 20 clubs on the platform. There will be league-specific competitions as well.

Sky News reported earlier that the deal was worth 30 million pounds. Although the CEO of Sorare, Nicolas Julia, refused to comment on the financial implications of the partnership.

The Premier League’s collaboration with Sorare is the latest in a string of agreements between sports leagues and cryptocurrency platforms. Sorare has previously announced partnership agreements with Major League Baseball and the National Basketball Association (NBA).

Sorare is a collectible card game platform that combines the world of soccer and blockchain technology. Sorare allows players to collect, trade, and play with unique digital collectible cards featuring professional soccer players. The cards are verified on the Ethereum blockchain and are scarce, which means that only a limited number of each card is available. 

The game includes real-life player statistics and results, and players can compete in fantasy tournaments and win rewards based on the performance of their cards. 

NFTs Gains Popularity

The NFT sector seems to be expanding despite experiencing a decline in prices last year which was primarily caused by the FTX implosion.

The interest in NFTs has been rapidly growing due to their unique ability to securely represent ownership and authenticity of digital assets like art, music, and collectibles. This has led to a booming market for NFTs and a growing number of creators and enthusiasts exploring this new frontier in the world of digital ownership.

In December, the Japanese video game corporation Atari formed a relationship with the print-on-demand company Pixel, allowing holders of their non-fungible tokens to print entire collections.

Similarly, one of the biggest toy manufacturers in the world, Mattel, declared the opening of its own NFT marketplace called “Mattel Creations,” which is aimed at providing services to customers directly.